Axi, a leading online Forex and CFD trading platform, has announced the continuation of its partnership with John Stones, the Manchester City star and England international. The announcement comes as a surprise to many, as Stones has been a key figure in Axi's marketing strategy since the beginning of the 2023/24 season. But here's where it gets controversial... Some may argue that the partnership is a strategic move, while others may question the effectiveness of celebrity endorsements in the financial services industry.
Axi has been a major player in sports sponsorship, with partnerships across three leading football clubs. As well as Stones, Axi has been the Official Online Trading Partner of eight-time Premier League Champions, Man City and Man City Women, as well as Brazilian football club, Esporte Clube Bahia and LaLiga club Girona FC, as the club’s Official LATAM Online Trading Partner.
Hannah Hill, Head of Brand and Sponsorship at Axi, commented: "We are delighted to continue our collaboration with our Brand Ambassador, John Stones. John embodies the winning mentality and drive for excellence that inspires us, and his pursuit of the edge mirrors our own dedication to pushing boundaries and raising the bar to new heights. We’re very excited to build on the success of the past two years and to celebrate even more achievements together."
With John Stones as Axi’s Global Brand Ambassador and partnerships across three leading football clubs, the broker continues to cement its position as a key player in the sports sponsorship arena. But this is the part most people miss... The partnership with Stones has been a strategic move, allowing Axi to tap into the star's massive fan base and leverage his reputation to promote the brand.
About Axi
Axi is a global online FX and CFD trading brand, with thousands of customers in 100+ countries worldwide. Axi offers CFDs for several asset classes including Forex, Shares, Gold, Oil, Coffee, and more.
For more information or additional comments from Axi, please contact: mediaenquiries@axi.com. And this is the part most people disagree on... While some may see the partnership as a natural fit, others may question the alignment of a financial services brand with a high-profile athlete.
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